Friday, September 14, 2012

Personal Crisis Lessons - Small Business Branding

is already common to listen to in any circle the word crisis and their repercussions in the life of the country and the one of each person. Observing the behavior of the markets, stock markets, wages, etc., it is clear that there is no a easy solution nor of short term, and against this background a day I was with a tree of Jacaranda (Jacaranda mimosifolia) that gave a lesson me applicable to these moments of social and personal crisis. In diverse countries of Latin America the jacarandas (jacarandas, jacarandaes or gualandayes) offer every year a gift to the places where they grow, with their beautiful flowers in violet tones, besides the medicinal uses of their leaves, that when cooking have them an antiseptic and anti-bacterial effect. The crust is astringent, although not in doses that admit their industrial use (1). In this occasion, his landlord of growth also gives an example to us of how facing difficult moments. In a street to the south of the City of Mexico there was a young jacaranda that, like many trees (and all being human), grew in the conditions that were touched to him.

A day, when happening I noticed that jacaranda and another tree that was its side had been cut until their base. Some months have already passed from that one day, and recently I could see that the jacaranda continues having small sprouts. As it can be seen in the photography, this scene made me transfer the present situation of that tree to the one of any person in the individual thing, and it has inspired east article. How many times we have strived to reach some objective, or a business, a family loving and united or a labor position, soon to discover that the things were not we had wished since it. How would react a person average? Making a calculation very simple, it seems that the jacaranda of the photo does not have more than ten years of life when it was cut by thus agreeing legitimately to the people who planted probably it.

Source: http://smallbusinessbranding.typepad.com/blog/2012/09/personal-crisis-lessons.html

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